SEARCH ENGINE OPTIMIZATION
SEO involves a combination of on-page and off-page strategies. On-page SEO focuses on optimizing the content and structure of a website to improve its relevance and usefulness to users and search engines. This includes elements such as title tags, meta descriptions, header tags, internal linking, and keyword usage.
SEARCH ENGINE MARKETING
Search engine marketing (SEM) is a digital marketing strategy that involves placing advertisements in search engine results pages (SERPs) to increase website visibility and drive more traffic to a website. SEM typically involves using paid search advertising, also known as pay-per-click (PPC) advertising, to target specific keywords or search phrases.
GOOGLE ADS MARKETING
Google Ads works on a pay-per-click (PPC) model, meaning businesses only pay when someone clicks on their ad. Advertisers can set a budget and bid on specific keywords or phrases related to their business, and then create text, image, or video ads that will be displayed to users who are searching for those keywords or browsing websites relevant to their interests.
GOOGLE BANNER ADS
Google banner ads, also known as display ads, are a type of online advertising that businesses can use to reach a wide audience across the Google Display Network. The Google Display Network is a collection of websites, apps, and other online platforms that have partnered with Google to display ads.
